Domestic cellular phone's big door's only 4 win benefit local market one miserably thin

News on September 5, after long Hong in released a wealth report recently, all countries produce a cellular phone a manufacturer the first half year wealth a report basic all come out.From sale the sum can see, scale the biggest difference is medium cheerful communication, TCL communication with long Hong;However, see from the profits, whole domestic cellular phone the first half year situation be rigorous.In 9 cellular phone listed companies, only 3 significantly win benefit, the rest isn't a tiny benefit to protect an origin separately, be a significant deficiency, perhaps simply give up cellular phone business;Even if win the cellular phone business enterprise of benefit also basic depend exit and international market, mountain Zhai machine of widely accepted make traditional regular brand cellular phone at local most all manage with great pains on the market.

Sell sum placings

The listed company which has cellular phone business altogether has or so 8ses and long Hong(SH.600839) in Sichuan is therein what the last release win report.Report shows in the long Hong, in the first half of 2008, grow a Hong cellular phone to hand over a beautiful report card, the operating revenue attains 1,738,000,000 dollars, together compare increase 103.87%, the accomplishment turn over a time, product gross profit rate together compare increase 6.87 percentage points, attain 21.52%.The long Hong cellular phone leads domestic army corps and kill a several depths besieged in the surround of ocean brand and mountain Zhai machine.

However, see from the sale sum, grow Hong not just tallest of.

The wealth report of cheerful communication shows in first half year, it the first half cellular phone product contributes income 4,294,000,000 dollars renminbi in 2008 and reside the first in the domestic cellular phone listed company;The second is named TCL communication, it release of first half year accomplishment report a manifestation, the TCL communication first half year sales income attains hk$2,340,000,000;The third is named a long Hong cellular phone, the first half of 2008, long Hong cellular phone the operating revenue attain 1,738,000,000 dollars.

Connecting down is that the wave lead and the first half year wave leads share to carry out sales income 1,291,500,000 dollars;The summer new electronics closes on the heels of afterward, the sales income is 1,165,000,000 dollars, the row in the fifth place;Kang's ising good is in the sixth place and the cellular phone business first half year is sales income 525,000,000 dollars.Associate to move to sell because of being associated group, didn't show in the listed company accomplishment, don't know an actual circumstance.But the panda, section Jian then is basic to give up cellular phone business, only have a handful of labor's business.

A handful of business enterprise sale sums increase

9 above-mentioned domestic cellular phone business enterprises are only a handful of to sell a quantity growth.

Medium the cheerful first half of 2008 of communication cellular phone income increase 19.54%;The long Hong cellular phone operating revenue attains 1,738,000,000 dollars, together compare to increase 103.87% and the accomplishment turn over a time;The TCL communication first half year sales income together compares to increase 13%.

Rest,such as the Kang good first half year sales income of the cellular phone business, together compare reduce 34.61%;The first half year wave leads share to carry out sales income to together compare to descend 39.32%;Summer lately first half year sales income and compare to fall 24.2% last year same period.

Though the realization wins have of benefit 4, really wins the benefit big door also only 3, then medium cheerful communication, long Hong, TCL.But also all is only 12100000000 of win benefit.

The TCL communication profits is hk$112,000,000 and together compare to increase 5.5%.Long Hong product gross profit rate together compares to increase 6.87 percentage points and attain 21.52%.Medium cheerful communication concretely didn't reveal that the its cellular phone business net profit is smooth, but medium the cheerful communication call its gross profit rate is up to 26.38% and compared to still increase 2.52% in the first half of 2007.

Moreover, the gross profit in good first half year of cellular phone of Kang is smooth to is or so for 43,000,000 dollars and basically belong to tiny benefit to protect an origin.

The local market one is miserably thin

Almost all cellular phone business enterprises all at the local market situation is far from good.Even if from won the business enterprise of benefit to see, basically and all depend on an international market, in the local market as usual the condition be poor.

Medium cheerful communication calls in the wealth the report, mainly is 3 G cellular phone in the overseas to sell to have great capacity an ascension;The TCL cellular phone only doesn't arrive to 10%ly sell quantity to carry out in the domestic, TCL communication at big six the cellular phone market's performances be still overcast and increase the main reason is an oversea market.The first half year of TCL totally sells 6,700,000 set cellular phones, the year growth rate reaches to 60%, the oversea market increases 62%, among them with Alcatel brand is in Europe, Middle East and Africa(EMEA) and the Latin-American market sale's circumstance be quite good, increase 44% and 71% respectively and exceed an expectation target in Mexico and quantity in sell of Central America.

Almost all in former days domestic cellular phone tycoons are all confused:How exactly?!In fact, the answer mainly has 1:"Strength" of the mountain Zhai machine, "make copy" because of the mountain Zhai machine, "water goods" and not go into the net examination educated a world again difficult find out of"alternative competition environment".

In the meantime, the whole line which round to descend Qian with low level of the ocean cellular phone high level dozen offensive, also snuffed out the market space of domestic cellular phone further, abidance by of medium low level market the territory be further encroach upon.

The quarterly number of degrees that the GFK provide according to show, Pie in addition to mountain Zhai machine, the cellular phone market in below 600 dollars, Nokia, Motorola, three stars and Suo loves the market quota of four greatest brands to be up to 82% and although this price zone gathered together up to 100 models,10 ex- aggregate quotas of models is 74%s.The market of the vehemence competition is push domestic cellular phone core management the change of strategy.

Source:Network